There has been a lot of speculation around Rolex’s availability in the retail market. Lately, due to lack of supplies, critics have stated that the brand has intentionally been limiting its supplies, to hike the market demand and value. Perhaps, it’s time to shine some light on aspects related to this matter that deserve some attention.
Impact of the pandemic
Like every other business, Rolex also maintained a well-oiled supply chain network. Everything from sourcing to delivery, was carried out effectively and efficiently. However, due to the rise of the pandemic, the entire network of Rolex was severely disrupted, leading to a Rolex watch price hike.
This is hence the primary reason why Rolex has not been able to deliver the required amount of watches to all its authorized stores worldwide. For a brand that has garnered such commendable recognition, creating an artificial scarcity of watches is never an option. This is because they value their reputation and brand image.
Moreover, Rolex uses high-quality materials, including some of the rarest precious metals. Therefore, sourcing these materials had become a major hassle during the pandemic. All of these factors played into the delay of production and supplies to the market.
It is perhaps, the rise of the pandemic and the restrictions that were imposed which led to the fluctuation of Rolex watch prices in the market.
Reinforcing Rolex’s supply chain
Now that you understand the actual reason that caused the shortage of Rolex watch supplies, let’s take a look at its progress so far. Post the pandemic, businesses across the globe from all sectors have been making their efforts to regain traction and continue in an upward trajectory.
Despite being one of the most successful watch producers in the world, Rolex also faced similar challenges. However, it is the approach they take after that really counts.
As per reports, it has been stated that Rolex is making all the efforts to reinforce its supply chain, and improve the delivery of watches to the market. This will not only ensure the availability of watches, but will also bring a balance or stability in the market prices.
The demand and supply of Rolex watches
It is important to understand the impact of scarcity on watch prices. Rolex watches are produced in small quantities, annually. Therefore, these watches are already rare and expensive. In addition to such a scenario, the pandemic creates an even more suppressed situation for the brand.
On the other hand, the demand for Rolex watches grew, especially with an increased awareness about luxury watch investments. Hence, the demand for Rolex watches skyrocketed over the last two years.
Thus, the hike in demand and limited supply of Rolex watches led to the exceptional increase in prices. The value of Rolex watches grew both in the retail and pre-owned market, across the globe.
Emergence of pre-owned Rolex watches
During the retail scarcity of Rolex watches, the one industry that benefited was the pre-owned luxury watch market. Especially, in Dubai, UAE where the price of Rolex watches in the pre-owned market are beyond belief.
Due to a high competition among a large number of pre-owned sellers, the prices in the UAE market for Rolex watches are set competitively. Therefore, a large number of private watch collectors buy and sell their luxury watches through pre-owned dealers, making it a super-lucrative investment.
Will pre-owned Rolex watches be in demand?
Yes. Pre-owned Rolex watches will definitely be in demand. This is mainly because the watches available in the pre-owned market include new models as well as vintage models.
Many collectors have shared their thoughts about picking up on the most exclusive Rolex timepieces from the secondary market. Especially in Dubai where the existence of Rolex Arabic dial watches are high, leading to an influx in watch collectors visiting the region.
Reliability of pre-owned Rolex dealers
Watch dealers who specialize in buying and selling pre-owned Rolex watches follow a set of practices to ensure the reliability of their services. Following are some of the points that every pre-owned Rolex watch dealer must note:
- Check for original Rolex watch papers and box
- Evaluating its authenticity by checking the key indicators
- Ensuring that there are no damages or scratches
- Determining a price based on the above factors
While not all pre-owned dealers follow this practice, the best and most reliable ones do. Hence, before you approach a pre-owned Rolex watch dealer, make sure to check out customer reviews and their social profiles to get an insight into the services and products.
Top Rolex watches to look out for
Now that Rolex is slowly improving its delivery of watches to stores worldwide, it’s time for you to know the watches to invest in. Following are some of the top Rolex models that you must look out for:
- Rolex Deep Sea
- Rolex Cosmograph Daytona
- Rolex Sky-Dweller
- Rolex GMT-Master II (Pepsi, Batman)
- Rolex Submariner
- Rolex Air-King
The above mentioned are watches that have gained significant popularity and demand over the years. These Rolex models have specific subversions that are rare and highly valuable.
For example, the Rolex GMT Master II Pepsi or the Rolex Submariner Hulk are models that are difficult to find and sold for high prices. Some of these versions have also been discontinued, hence you are more likely to find these watches in the pre-owned watch market.
Of all the secondary watch markets in the world, the UAE luxury watch market promises to offer exceptional watches and incredible deals. Therefore, if you are looking to buy any of the above mentioned watches, make sure to look into this lucrative market.
Rolex watches: The conquerors of the luxury watch market
No matter what the market conditions are, Rolex still continues to lead the way for luxury watch brands. It showcases a positive rise in sales and prices all over the world. The consistent growth of the brand despite facing market fluctuations, is what makes Rolex a desirable luxury watch brand.
For watch collectors seeking to invest in Rolex, you must understand that the brand is gradually regaining its supply chain and improving its deliveries. Therefore, retail outlets and pre-owned dealers are sure to have an extended inventory of Rolex watches.